【1】Wada-ji Handmade Etchu Fundoshi - Longevity Premium White Bleached Cotton - Single Set

This is a set of one handmade Ecchu Fundoshi loincloth, made with Gekko, a high-quality white bleached cotton from Sakai, Osaka. This Ecchu Fundoshi has a slightly shorter front flap, a detail Mr. Wada is particular about.

● Vertical cloth (Tatemitsu): Length 96cm, Width 30cm - Hem reinforced all around
● Horizontal cloth (Yokomitsu) (cord): Length 138cm, Width 2cm
● Reinforced at the intersection of the vertical and horizontal cloths with a strong thread
● Size after washing:
　 Vertical cloth: Length 94cm, Width 30cm
　 Horizontal cloth (cord): Length 136cm, Width 2cm
● Front flap cut shorter to match Western clothing
　 A long front flap is suitable for kimonos, but with Western clothing, a long flap can get tangled in the crotch, and with shorts, it may protrude. In modern times, a shorter front flap is more practical, and the author finds it more stylish.
● The horizontal cloth (cord) is nearly 140cm long, designed to fit even larger individuals. The 34cm wide bleached cotton cloth is divided into four and folded into quarters to create the cord, resulting in a sturdy string. When tied below the navel by about 3 sun (approx. 10cm) and passing over the top of the hip bones, as shown in the photo, it will not loosen.

[Reference] The Ecchu Fundoshi, which Mr. Wada has personally used for over half a century, was invented during the Edo period. It was welcomed by Japanese men as the ideal underwear for Japan's hot and humid climate and has survived for hundreds of years without falling out of fashion. It remains popular today, especially those made of bleached cotton, which offer excellent breathability and moisture absorption, making them a clean and simple traditional healthy undergarment. It is also recommended for those concerned about the tightness of elastic waistbands in pants and briefs, or skin irritation from synthetic fabrics. The Ecchu Fundoshi, with its Japanese spirit, makes an excellent gift for birthdays, Father's Day, Respect for the Aged Day, or Kanreki (60th birthday celebrations). It is also appreciated by people overseas who suffer from the heat and humidity, finding it cool and healthy.

This product, named Chōju (longevity), is made with the same quality as the Ecchu Fundoshi that 72-year-old Mr. Wada currently uses, and is sewn one by one with heartfelt wishes for the buyer's health and happiness.